For example, of what relevance is such a limited perspective to understanding human activity in other cultures and how can such a limited understanding serve the purpose of effective intercultural interactions? – This paper draws on concepts and strategies in psychology (particularly cross-cultural and intercultural psychology) to propose some remedies to problems arising from the dominant WASP position. These limitations have resulted in the dominant position of a Western Academic Scientific Psychology (WASP) in relation to other cultural perspectives on human behaviour. The discipline is also culture-blind, largely ignoring the influence of the role of culture in shaping the development and display of human behaviour. As a result, the discipline is culture-bound, limited in its origins, concepts, and empirical findings to only this small portion of the world. – Psychology, both as science and practice, has been largely developed in one cultural area of the world: Europe and North America.
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